Being skilled in digital marketing disciplines has become a must for students looking to enter the marketing industry, and for professionals in the industry that are looking to upskill and rise up in job roles. According to a recent study in 2018, India has 65 crore people who had access to mobile data. This number is expected to reach up to 100 crores, by 2021. With the rapid rate of digitization of the country, digital marketing has become the fastest growing industry and is expected to generate 65 lakhs of digital marketing related jobs in India by 2025.
With that in mind, we at 360Career were interested to know how can one be a part of the industry? We researched the various Digital Marketing Institutes and the courses they provided. We wished to make a comparison for you, our reader, so you can have ease in selecting what kind of institutes and courses you can opt for. This article also includes things to keep in mind while making a decision on which course to choose.
We hope you find our research on Digital Marketing Courses in India- Course Comparison useful!
Criteria for choosing the right Digital Marketing Courses and Institutes
Choosing a good institute and course is essential if you want to learn about the nitty-gritty of Digital Marketing. Here are 5 things that you should consider before enrolling in a training program.
Firstly, you should ask yourself some important questions: Why do you want to do a digital marketing course? What is your main goal – upskill or job? What do you expect from this course? Where do you want to use these skills?
Answering these questions will help you understand your needs better and make choosing the right choice for you easier.
Let’s say you prefer an offline course but are restricted by geographical location or COVID from choosing that course, you can opt for the online version of the same. We suggest you look up the trainers of the Institutes for choosing better.
After knowing your requirements you should see what different courses/ modules are offered in their course syllabus. Since Digital Marketing is a vast field, also see what other kinds of topics they cover.
You may also look at their assignments, assessment techniques and projects. Live projects can help you learn faster.
Internships, live projects and thesis go a long way in helping you make a portfolio which helps you stand out to employers. A good practical component in your training drills your learning down and is essential.
Look up their career guidance sessions or placement options as well.
Don’t we all research before selecting a college? Similar kind of background research one should do about their courses as well. You must select a credible institute. This includes looking at their website, reviews and testimonials, teaching faculty, placement faculties if any and recruitment partners.
Each course is offered at a different price. Knowing your budget helps you choose the course and institutes that fits both your learning needs and your pockets. A tip, many courses are offered on EMIs as well, so always keep an eye out for that. And please remember that education is an investment and not an expense. Sometimes the crowd in a course can help you learn more than the teachers. So do look for the crowd as well. A higher price point may help you filter into a better crowd as well.
All institutes offer a free session or a demo session. Attend them to know the quality of the content and the trainers. Please ask for a free session to help you make the best decision.
After looking at the kind of criteria one should keep in mind before selecting a digital marketing course, let us now have a look at the Course Comparison Table we have made for your better understanding. Here have a look!
We have curated some of the best institutes across India and have made a comparison table for you to be able to compare each institute and their courses and get a good idea of which institute you decide is best for your condition. Have a look:
|Online Live courses|
|Online Live courses||Yes||No||Yes||Yes|
|Video Recorded Courses|
|Video Recorded Courses||Yes||No||No||No|
|Personal 1-on-1 Mentoring Sessions|
|Personal 1-on-1 Mentoring Sessions||Yes||No||No||No|
|Eligibility Criteria||12th pass||N/a||12th||12th|
|Admission Difficulty||Moderate/ Hard||Easy||Moderate||Easy|
|Mode of teaching|
|Mode of teaching||Online Instructor-Led Zoom Session + Video Recorded Lessons + Personal 1-on-1 Trainer Sessions||Offline only||Online |
Webinar Live session
|Mainly offline but also have live online sessions|
|Course Type||Weekday/ Weekend||Weekday/ Weekend||–||–|
|Duration||2 months||3-6 months||3 months||2 months|
|Certification Name||Certification in Advanced Digital Marketing||Masters in Digital Marketing||Certified Digital Marketing Course||Advanced Certified Digital Marketing Consultant (ACDMC)|
|Industry experts as visiting faculty|
|Industry experts as visiting faculty||Yes||No||Yes||No|
|Doubt solving Class|
|Doubt solving Class||Yes||No||Yes||Yes|
|Super Sessions by CXOs|
|Super Sessions by CXOs||Yes||No||No||No|
|Rating||4.8 on Google, over 320 + reviews||4.5 on Google, over 150 + reviews||4.38 on MouthShut, 260 + reviews||2.3 on Mouthshut, 115 + reviews|
|Assignments (module or case study based)|
|Assignments (module or case study based)||15+ Home Assign-ments||3+ home Assign-ments||7 home Assign-ments||N/A|
|Type of Assessments|
|Type of Assessments||Intensive + Extensive||Extensive||Intensive||Extensive|
|Assessments||“Short Quizzes (MCQ based)”||MCQ||MCQ||MCQ|
|Practical Training||Yes, mandatory internship periods||No||Yes, internships are offered to a few students from each batch||No|
|Final Exam (in form of a presentation)|
|Final Exam (in form of a presentation)||Final Presentation to be presented in front of the Jury on Course||No||No||No|
|Expected Salary post certificate|
|Expected Salary post certificate||2 – 3.5 lakhs per year||1.5 – 2 lakhs per year||2-3 lakhs per year||1.5 -2.5 lakhs per year|
|Course Hours||70 hrs of Live training + 40 hrs of (self-learning) Video lectures + 150 hrs of assignments||
120 hrs of teaching + 15 hrs of Assign-|
|100 hrs of teaching +|
140 self-learning assignment hours
|300 teaching hours|
|Fees||Certified Digital Marketing Online Course – ₹67,795 + Taxes||Fees: ₹49,900 +18% GST||Digital Marketing Course- Price: Rs 59,999 – 49,900/-+18% GST||N/A|
|Location||Mumbai, Maharashtra + Online||Delhi, NCR||Delhi + Online||Noida, Uttar Pradesh|
Email : N/A
|Brochure||Certified Digital Marketing Online Course|
Post Graduate Program in Digital Marketing
|Masters in Digital Marketing||Digital Marketing Course||Digiper-|
form Advanced Certified Digital Marketing Consultant
We have done some further research for you and written an in-depth overview of the type of courses the digital marketing institutes are offering. The following courses are the best institutes in India for digital marketing according to our research. So in no particular order, here are the top digital marketing institutes.
Top Institutes for Digital Marketing in India
IIDE or the Indian Institute of Digital Education is considered one of the best institutes regarding Digital Marketing Courses, with industry leaders for trainers and a robust placement assistance program. Located in the heart of Mumbai it offers a multitude of courses and has both online and offline digital marketing courses. Let us have a better look at the details and courses they offer.
IIDE offers multiple types of digital marketing courses in both online and offline settings. Before the pandemic, they were especially famous for their offline classes with enthusiastic trainers and fun activities. Over the last year, they have significantly increased their online courses, both in scope and range of topics and strive to provide the most personalised training experience with their latest addition of 1-on-1 mentoring sessions in their courses.
They offer digital marketing courses from the very beginner level for students or professionals who want to stay up to date, to post-graduate programmes driven to make mid-level senior managers for the digital marketing industry. Here is a list of all their courses:
This course is 2 months long extensive training made especially for college students and fresh graduates looking for a career in digital marketing. Here they learn the ins and outs of the digital marketing field and are given assignments and projects to develop a portfolio so they are job-ready by the end of it. The course also includes a healthy dose of soft skills and resume training for its students.
The course uses the IIDE 5.0 learning methodology (as mentioned on their website) and is as follows:
- Learn through Pre-Recorded Videos
- Get more clarity and advance topics coverage in Live Trainer Sessions
- Clarify all doubts in 1-on-1 Personalised Training Sessions with your trainer
More details of the digital marketing online course:
- Duration: 2 months
- 13+ Certificates of Training
- 45 Hours of Video Lectures
- 70+ hours of Live Sessions
- Personal doubt clearing sessions with trainers
- Command over 20+ tools
- Fees: ₹67,795 + Taxes
- Complimentary access to all Video Recorded Courses
IIDE offers numerous certification courses on individual disciplines of digital marketing such as Google Ads, Content Marketing Strategy etc. These short term courses are self-learner modules- with pre-recorded lectures, Live training sessions, reading materials and relevant case studies. These modules can range from 10-20 hours of individual learning and help a student learn the topic at their own pace, with the provisions of a dedicated student support system and regularly updated course curriculum.
Details of the course:
- 5+ hrs video lecture content
- 9+ hrs of Live Training Sessions
- Extra reading material and case studies
- Practice Tests and Assignments
- Convenient Online Learning
- Certificate of Training
- 60 days Lecture access
- Fees: ₹6355 + Taxes
An intensive Masters in Digital Marketing Course for graduates looking to become learning about everything digital and be leaders from day one. This course is 11 months long and is split in 9 months of training and 2 months of the mandatory internship period. The course is the most intensive in its class and the institute offers great placement assistance.
IIDE Digital Marketing graduates are some of the most sought after in the industry and start from mid-senior level positions. This course is IIDE’s most famous and reputed course with its CEO and industries most reputed CXOs teaching the students.
Details of the digital marketing course:
- 600+ Learning Hours
- 1 on 1 Student Mentorship
- 28+ Tools
- 13+ Assignments
- 40+ module
- Duration: 11 months
- Instruction period- 9 months- Classes, Projects and Capstone
- Internship period- 2 months- Mandatory Industry experience
- Fees: ₹3,30,509 + Taxes.
Email: [email protected]
Phone: +91 9619958615
DSIM or Digital School of Internet Marketing is an offline training institute situated in Delhi. It was founded in 2011 by Kunal Choudhary. They are an old player in the market and have recently been acquired by Digital Vidya. They have a one-course offering in the marketing, split between weekend and weekday batches.
DSIM has only one offline course. If you opt for a weekday batch you will complete the course in 3 months, whereas the weekend batch is 6 months long. Although the course provides good insights, it does not come with an internship component which is necessary for the industry as work experience is the highest priority for employers. Here have a look at their course details:
- Modules: 31
- Duration: 3 -6 months, depending on batch type
- 15+ tools
- 120 hours of training
- Fees: ₹49,900 +18% GST
Location:1001, 10th Floor, Tower-1,
Pearls Omaxe Building,
Netaji Subhash Place, Pitampura
New Delhi – 110034
3. Digital Vidya
Established in 2009, Digital Vidya is a well-established brand in the digital marketing course space. They provide multiple courses aimed for students, professionals and freelancers. Digital Vidya exclusively offers online digital marketing training, they do not have offline classes.
Digital Vidya offers a couple of courses in an online format. They offer extensive courses in Data Science and Big Data Analytics. In that category of coding-related education, they also have a video on Demand courses for the same. The institute only has online formats for their courses, though they are led by well-experienced trainers. They offer courses in Data Science and Digital Marketing courses.
Their Digital Marketing courses include:
- Search Engine Optimisation-
- on-page and
- Social SEO, Local SEO, Backlink Audits using Semrush
- SEO audit tools and measurements, Algorithm updates, measurements with Google Analytics
- Search Engine Marketing (SEM/ Google Ads)- Consumer Journey, Google Ads, SEM auction, the structure of Google Ads account, Ad Formats, Ad text policies, bidding, budget, landing page, keyword planner, YouTube Marketing.
- Weekday Batch
- Price: ₹ 59,999 – 49,900 + 18% GST
Location:1001, 10th Floor,
Tower-1, Pearls Omaxe Building,
Netaji Subhash Place,
Pitampura New Delhi – 110034
Email: [email protected]
Phone: +91-80100-33033 or +91-11-47597475
DigiPerform is an offline coaching franchise that teaches digital marketing in classes. They have introduced a short term online digital marketing course for the Covid-19 pandemic. DigiPerform is a young organisation and aims to cover the gap in digital education in India.
DigiPerform offers two Digital Marketing courses, one is an intensive offline class format and the other is a 2 month online introductory course.
They regularly update their course materials and their courses are a great place to start learning about digital marketing but keep in mind they do not provide practical components. So your learning will be theoretical and your scale of increasing your earnings slower.
They provide training for various Digital Marketing techniques through 50 Modules. They teach you:
The Advanced training program starts with 12 Essential modules.
- And after that, you can get specialization in online advertising, Search Engine Optimization, and Social Media Marketing.
- Online Earning through Affiliate Marketing
- Digital Sales Optimization and Freelancing.
- Ebooks Publishing
- Video Creation Strategy
- Youtube Marketing
- How To Generate Leads Online
- Email Marketing
- Building Your Website
- Web Analytics Traffic Reporting
- Inbound Marketing
- Web Content Writing
Location:A- 31, Infraline Energy Sector 3, Noida,
Uttar Pradesh – 201301
Phone: +91 8527611500
There are many kinds of courses available for learning digital marketing in India, but choosing the right one can be tricky. Always remember that digital marketing is a practical field, so if you believe you wish to learn without taking a course, the option is available. Whereas a good course can help you reduce your time in the learning process and if you like traditional methods of instructions then a course is a nice option for you. Always make sure what type of courses you sign up for and see whether they are online or offline. We hope you learned a lot from this blog and now have a clearer understanding of what institutes are available and how to choose the right one for you.
Do leave us comments for any other institutes or your experience with any of these institutes. Also, feel free to ask us questions about your decisions for this career.