The world has witnessed a fundamental shift from analogue-to-digital over the last decade. With the accessibility of the internet and the availability of affordable smartphones, every individual today is online. In fact, the number of people going online increases every day.
This has drastically changed the way people interact with brands. People today shop relatively more online than offline; making traditional marketing comparatively ineffective.
The #1 rule of marketing is to connect with your target audience at the right place and at the right time. Today, with every individual spending their time online, what better way to promote or sell your offerings to a consumer than digital marketing?
Table of Contents
What is Digital Marketing?
Digital marketing is a broad term that includes all the marketing efforts leveraged to connect to a consumer using any electronic device or the internet. Businesses use online marketing tactics such as search engine optimisation (SEO), social media marketing (SMM), search engine marketing (SEM), email marketing and more.
The Importance of Digital Marketing
- The digital marketing industry’s value will surpass the INR 225 billion mark by 2020
- The Indian digital advertising industry is growing at a 33.5% rate
- The Indian digital Industry will produce over 20 lakh jobs by 2020
- The digital advertising sector is expecting to grow at an average of 14% annually
- In India, digital marketing is the only sector growing at a rate above 30%
- In India, the number of mobile internet users is expecting to reach 829 million by 2021.
(Source: Medium)
Who Should Learn Digital Marketing?
The growth in the digital industry has allured a lot of individuals. However, the question remains, who should learn digital marketing? People often doubt if they are suitable to learn digital marketing or not. The fact is, the digital marketing industry offers multiple avenues for you to venture. It has plenty of room for tech-driven, creative and business directed individuals, you’ll easily find something suitable for yourself in this sector.
Any person can benefit from learning digital marketing; especially for the people whose career touches on marketing. For the benefit of our readers, we’ve listed below some profiles who will profit from gaining a digital marketing certification in today’s world.
Importance of Digital Marketing Certification to Business Owners
In this new era of digitalization, it is a necessity to take your business online for it to thrive. There is no better way to promote a business to your target audience at the right time and in the right place. By learning digital marketing business owners can make informed decisions and plan effective digital strategies.
Beside large-scale businesses, even small-scale businesses are investing in digital marketing as it is much cheaper than traditional marketing activities. By having an online presence, you develop favourable relations with your customers. This will help you build a positive reputation and increase your credibility among the consumers.
Another reason every business is going digital is that in digital marketing you can track and measure your ROI on every cent you’ve spent by an online tool. With all the numbers at your fingertips, you can improve your marketing strategy in real-time.
Importance of Digital Marketing Certification to Marketing Professionals
As mentioned before, people whose career touches on marketing can benefit from learning digital marketing. Even profiles from PR, communication and media can create a lucrative career for themselves. With increasing digitalization, marketing professionals need to gain digital marketing competency.
Brands are thriving in the market by using a blended traditional and digital marketing strategy. Hence, companies favour marketing professionals who also have the digital skills demanded by the industry. Marketers with competency in digital marketing experience faster growth in their career and can secure high-paying jobs.
Importance of Digital Marketing Certification to Students
With the digital economy growing at an exponential rate, it’s safe to say digital marketing is here to stay. The chances of creating a stable career in the digital industry are very high. You will find every teacher now advising their students to take up digital skill as it will help them boost their resume and possibly create a profitable career.
Learning digital marketing is exceptionally beneficial to marketing, BBA and MBA students and there is no doubt in that. However, students from all streams can benefit from adding a digital marketing certification to their resume. In an essentially digital world, adding a digital skill to your resume will help you stand out while appearing for a job.
Importance of Digital Marketing Certification to Sales Professionals
The internet has changed the role of a salesperson, consumers have a more consultative interaction with them rather than a transactional one. The business has undergone a complete digital transformation only when their sales team and marketing team display strong digital unification. Thus, it has become important for sales professionals to gain competency in digital marketing to generate profitable revenue.
By learning digital marketing, sales professionals can optimize their results. They gain a better understanding of their ideal customers and can map a buyer’s journey through the sales process.
Importance of Digital Marketing Certification to IT Professionals
Digital marketing pertains not only to the marketing function, but its essentials are also helpful to professionals beyond sales and marketing. Most IT professionals have strong analytical skills which play an important role in executing successful digital strategies.
Learning digital marketing is especially beneficial to IT professionals that interact with clients directly. With knowledge in both IT and digital fields, they can help smooth integration of organisations and digital media. Companies today prefer hiring individuals with a digital marketing certification as they have all the digital required to survive in the market.
Importance of Digital Marketing Certification to Senior Professionals
Many senior sales professionals are now learning digital marketing to enhance their career. By adding digital marketing to their skills, these experienced professionals get the boost required to climb the corporate ladder and in return gain a higher salary. With the help of digital tools like CRM and social media, sales professionals are now developing favourable relations with their clients. This helps them optimize their results efficiently.
In Conclusion
In a world driven by technology, the digital marketing market size is growing rapidly. With a large market size, comes many employment opportunities budding from every nook and corner of the world. Due to the 2020 pandemic, career opportunities have increased by 600% in the field of digital marketing. Now is the right time to delve into the digital space.
If you are keen on adding this skill to your profile, I’d recommend you to learn digital marketing from IIDE. They provide the most comprehensive course in the market which will help you master all the principles of digital marketing. Apart from their upstanding course quality, they also have impressive reviews across every platform.
With that, I hope this blog helps you understand the importance of digital marketing in today’s scenario. If you have any questions, please leave a comment below.