Upskilling with a certification in Digital Marketing as a future career path is an amazing choice as a marketing professional. This can help a working professional acquire a higher paying salary or a much better designation. In such a scenario, it is necessary to understand what are the criterias to judge an institute to make the best choice for you.
With that in mind, we researched various Digital Marketing Institutes and the courses they provided. We have made a comparison for you, our reader, so you can have ease in selecting what kind of institutes and courses you can opt for. In this article, we will be comparing the top 3 institutes, IIDE vs simplilean vs upGrad.
We hope you find our research on Digital Marketing Courses in India – Course Comparison useful!
Let us start this article with things you should keep in mind while checking out different courses and institutes, to make the best choice for you.
Criteria for choosing the right Online Digital Marketing Courses for you!
Digital Marketing is both diverse and deep in its scope. There are multiple niches that you can opt for according to your interests and strengths. Here are 6 things that you should consider before enrolling in a training program.
Firstly, you should chart out why you wish to learn Digital Marketing. Think along the lines: “Do you like communications?”, “Do you want to learn ALL subjects of Digital Marketing?”, “Do you just need to learn any 1 specific skill in Digital Marketing? Only SEO or Only Social Media or Only Email Marketing?”.
Answering these questions will help you understand if you want a full course or sign up for just a module. If you are already a working professional and know some parts of digital marketing, you can choose to sign up just for 1 module – Learn 1 topic, experiment with the institute and then sign up for a bigger course if required.
Everybody’s method of learning varies. Due to the COVID 19 situations, the majority of the courses have moved online. The choice between courses now depends on whether you like to self learn or like being personally taught. Mentor-led training will be through online Live classes, where they give personalised instructions. We recommend if you are a beginner/ fresh graduate, choose a video course to clear your basics at your own time, but if you are a working professional choose a course with more live session hours so you can solve your doubts and discuss your business problems with the trainer/ mentor in the class itself.
Digital Marketing is a diverse field, with space to accommodate everyone’s talents and strengths. To maximise your potential, it is advisable to learn all the aspects of digital marketing. A course that provides a complete view of all forms of marketing equips you the best to be able to navigate yourself in your career and always be relevant.
Another important aspect is to check out and know more about the instructors that will teach you. Instructors with higher experience in the digital marketing field can guide you better with techniques that work practically the best. These forms of insights only come with experience, so always try to find the most experienced mentors for yourself.
Digital Marketing is an intensively experience-based industry.
Internships, live projects and thesis are highly important when it comes to proving employers about your worth. Practical components go a long way in equipping you with skills.
To specialise in Digital Marketing, there are many options available – Search Specialist, Social Media Specialist, Media Planning or CRM specialist. It is important to talk to your mentors/ course instructors and identify your strengths. Hence you can probably go to an institute with a higher number of live hours so that your mentor can help you identify your future career prospects by evaluating your strengths and interests.
Career guidance sessions or placement assistance is very helpful in securing the right jobs in the current scenario. Hence look for institutes that give you challenging projects or live projects and also help you with overall career guidance.
Every course has different components and intensity of training. According to the kind of services and syllabus an institute provides, their fee structure is created. A tip, any course with higher fees does not necessarily also provide more services. Your task is to find the right balance between your budget and maximising the knowledge you get from a course.
Many courses are also offered on EMIs, so always keep an eye out for that.
A college student can take up a course at any time in the day or in the week but a working professional may have to look for a video-only or video + live classes on the weekend or early morning or night sessions due to their working hours. Hence, for professionals, you should find institutes that help you match your work schedule as well.
A professional looking to grow or transition will also have to decide whether they wish to continue to work and study or take a break and solely pursue upskilling.
100% sign up for not 1 but 2 demo sessions if required. Before you make any decisions, it is advisable to take trial classes with the institutes that you shortlist. A trial will give you a good understanding of the teaching methodology being used, as well as, whether the training methodology suits you.
Now that we have discussed important criteria to keep in mind for checking out various digital marketing institutes, let us now have a look at the Course Comparison Table we have made for you.
We have curated a collection of the top three Digital Marketing Institutes in India, according to our opinion. We have judged them on the same criteria as before and believe they provide some of the most relevant courses to meet your new online needs.
We are using the courses of the price range of INR 60,000 to 90,000 from each institute for our comparison table. All the institutes provide other courses as well, and we have chosen these following courses because they impart holistic education and keep all the aforementioned criteria in mind.
|Mentor-led Live Classes|
|Mentor-led Live Classes||Yes, Frequent||Yes, Few||Yes. Negligible|
|Video Recorded Courses|
|Video Recorded Courses||Yes||Yes||Yes|
|Mode of teaching|
|Mode of teaching||Many Instructor-Led Zoom Session + All Video Courses||Video Recorded Lessons + Few Live Doubt Sessions||Video Recorded Lessons + Few Live Doubt Sessions|
|Course Type||Weekday/ Weekend||Weekend + Self Learning||Weekend + Self Learning|
|Duration||2 months||6.5 – 11 months||11 months|
|Certification Name||Certification in Advanced Digital Marketing||PG Certification in Digital Marketing and Communication||Digital Marketing Specialist|
|Industry experts as visiting faculty|
|Industry experts as visiting faculty||Yes||Yes||No|
|Doubt solving Class|
|Doubt solving Class||Yes||Yes||Yes|
|Super Sessions by CXOs|
|Super Sessions by CXOs||Yes||No||No|
|Rating||4.8 on Google, over 320 + reviews||4.3 on Google, over 225 reviews||4.40 on MouthShut, 310 + reviews|
|Assignments (module or case study based)|
|Assignments (module or case study based)||13+ Home Assign-ments||6 home Assign-ments||5 home Assign-ments|
|Type of Assessments|
|Type of Assessments||Intensive + Extensive||Extensive||Intensive|
|Assessments||“Short Quizzes (MCQ based)”||MCQ||MCQ|
|Practical Training||Yes via live Projects||Yes via real Budget spends||No|
|Final Exam (in form of a presentation)|
|Final Exam (in form of a presentation)||Final Presentation to be presented in front of the Jury on Course||No||No|
|Expected Salary post certificate|
|Expected Salary post certificate||2.75 – 4 lakhs per year||2-3 lakhs per year||1.5 -2lakhs per year|
|Course Hours||150 hrs of training- 40+ hours of video modules, 75+ hours of Online Live training and 1-on-1 training with trainers on doubts||25 hrs of teaching + 125 hours of self-learning||15 hrs of teaching + 100 self-learning assignment hours|
|Fees||Certified Digital Marketing Course – ₹67,795 + Taxes||Price: ₹ 87,750 + Taxes for Basic course ₹ 15,000 + Taxes per add on||Price: ₹ 59,999 + Taxes|
|Location||Mumbai, Maharashtra + Online||NA||NA|
|Contact Details||Phone N- +91 9619958615 Email- [email protected]|
|Phone N- +1800 210 2020 Email- [email protected]|
|Phone N- +1-844-532-7688 Email- NA|
We have done some further research for you and written an in-depth overview of the type of courses these digital marketing institutes are offering.
IIDE or the Indian Institute of Digital Education is located in the heart of Mumbai, the hub of marketing and ad agencies. One of the best institutes regarding Digital Marketing Courses, it offers a multitude of courses, from Post Graduation Diploma courses, Advance 3 month Digital marketing Certification course to video-on-demand self-learning videos, they have covered all needs of the learners. On top of that, they have a robust placement cell and brilliant alumni. Let us have a better look at the details and courses they offer.
Please note: It’s the ONLY institute that solely concentrates on digital marketing training (no other courses), making it a specialist at what it does.
They provide multiple courses, and for your relevance, we shall look at Advance digital marketing certification course, PGPDM Diploma course and video-on-demand self-learning course. :
This course is 2 months long intensive mentor-led training made especially for fresh graduates, college students and professionals looking to take an upskilling break. The course covers all 8 facets of digital marketing and has a key focus on social media marketing and Search Engine Optimisation, the two most important domains in digital marketing.
The course learning methodology of the course is- First watch Pre-recorded Lectures, then learn directly from your Trainer on Live Sessions and follow it up with 1-on-1 personalised mentor sessions for 100% mastery of the topic. The faculty includes industry thought leaders having worked for companies like Facebook, Google, Pepperfry.com, Kinnect, FoxyMoron, Schbang etc.
Here have a glance the course details:
- Digital Scenario
- Ecommerce Marketing
- Search Marketing
- Social Media Marketing
- Brand Reputation Management
- Career Skills
- Advanced Skills
- Pre Recorded Sessions
- Duration: 2 months
- 12 hours of weekly training
- 40+ Hours of Pre-recorded Lectures
- 70+ Hours of Live Training Sessions
- 1-on-1 Personalised Doubt solving session with Trainers
- Industry ready training for 20+ tools
- Fees: ₹67,795 + Taxes
- Certificate in alignment with Google and Facebook
A Masters Diploma course which equips you with all the knowledge out there about Digital Marketing. The course duration is 11 months – split over 9 month training period and 2 months mandatory Internship period. The course is the most intensive in its class and this course provides placement assurance.
This course is offline and has IIDE’s best faculty – with its CEO and industries most reputed CXOs teaching the students. The institute has earned itself a reputation through its students hired by top marketing and ad agencies.
Details of the digital marketing course:
- 600+ Learning Hours
- 1 on 1 Student Mentorship
- 28+ Tools
- 13+ Assignments
- 40+ module
- Duration: 11 months
- Instruction period- 9 months- Classes, Projects and Capstone
- Internship period- 2 months- Mandatory Industry experience
- Fees: ₹3,30,509 + Taxes.
They also offer numerous short term self-learner courses on singular topics of digital marketing such as Website Building, Search Engine Marketing etc- ranging from 10-20 hours of learning. These short term courses employ the following teaching methodology- Pre-recorded lectures, real-life case studies, Live training sessions with experts, extra reading material and tests & assignments. They provide dedicated student support for their doubts as well.
Details of the course:
- 5+ hrs self-learner video modules
- 9+ hrs of Live Sessions with trainers
- Study material, including case studies
- Ease-to-use Online Learning model
- Certificate of Training at the completion
- Fees: ₹6355 + Taxes
Email: [email protected]
Phone: +91 9619958615
2. upGrad – MICA
upGrad was founded in 2015 with a vision to provide upskilling courses to professionals and democratise learning. They provide courses in multiple fields, one of them being digital marketing. They develop courses either in-house or in collaboration with other universities. upGrad is a large platform with multiple courses focusing mainly on career goals in the areas of data technology, and coding.
A collaboration between MICA University and upGrad Online Courses, this 6.5 – 11 month course is for those who are working currently and wish to upskill themselves. With a slower pace but boasting a highly trained team of marketing professionals as trainers, this course truly provides value. The course is a stand-alone and does not have any other alternative.
Syllabus of the course is conducted through recorded videos, with 2 online sessions on the weekends. While the main 6.5-month course covers the 6 major fields of digital marketing, specialisation courses are add ons of INR 15,000 each and 1.5 months longer for graduation.
- 180 hours of learning
- Hands-on experience with the 10 Tools
- 15 LIVE Sessions over 6.5 months
- 15 Case Studies and Live Projects
- Certificate from MICA and Facebook
- Hiring Opportunity from well-known companies
- No Cost EMI
- Price: ₹ 87,750 + Taxes for Basic course
- ₹ 15,000 + Taxes per add on
Registered Office:Ground Floor, Nishuvi 75 Dr Annie Besant Road Worli,
Mumbai – 400018
Other Queries: 1800 210 2020
Email: [email protected]
3. Simplilearn – Digital Marketing Specialist
Based in San Francisco, California, and Bangalore, India, Simplilearn is another big platform for upskilling courses. They provide digital courses through either in-house trainer courses or in a few cases through collaboration with other colleges.
They provide online training in disciplines such as Cyber Security, Cloud Computing, and Digital Marketing among others. In other words, they specialize in imparting technical training to people who wish to slowly train while they do their job.
This is another stand-alone course, the difference being it is created and taught by the in-house trainers of Simplilearn team. The course duration is up to 11 months and it covers 6 important fields of digital marketing and offers the option of 5 add on courses to specialise in. You’ll be exposed to 40+ digital marketing tools. The course is slower than the other two courses we have discussed and the majority of the studies in the course will be self-driven, with occasional live sessions.
After this course, you will receive a certificate of completion from simplilearn. Unlike the other two courses, Simplilearn does not provide a placement assistance program.
- 11-month semi- self-learning course
- 6 digital marketing modules
- Access to $500 worth of marketing tools
- 40+ tools digital marketing tools taught
- Hands-on experience with Mimic Pro and Mimic Social simulations
- OMCP Certification *
- Price: ₹ 59,999 + Taxes
Location:Simplilearn Americas, Inc.
201 Spear Street,
Suite 1100, San Francisco, CA 94105
Call us at: +1-844-532-7688
Digital marketing is a practical field, hence the importance of good training is demanded by the industry. Either you are a self-learner or like being taught by a mentor, it is always helpful to pick up a course to make sure you cover all the important fields and are not at any disadvantage. Choosing a course is a big decision as it requires you to invest large sums of money and time, so always pick the courses that cater to your needs comfortably rather than bending over backwards to do everything at once. With the COVID 19 situation, a silver lining has been that quality education is now imparted through online mediums. One can now from the safety and comfort of their house upskill themselves and launch into a new career path.
We hope this blog helped you with your decision and now have a clearer understanding of what institutes are available and how to choose the right one for you.
Do leave us comments for any other institutes or your experience with any of these institutes. Also, feel free to ask us questions about your decisions for this career.